Social networking for libraries on MySpace, Bebo or Facebook seems to be a good way to reach the (mostly) young people using these sites. They are supposedly used mainly by the 16 - 25 year age group, who are notoriously poor face to face communicators, so this format is ideally suited for anonymous comments and requests.
Some of the sites I visited were not very imaginative (Albany County Public Library) while others (Brooklyn College Library and London, Ontario) were more attractive and lively with music, videos and other links. The sites need to be VERY current and interactive to keep up with the techy users.
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